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Reputation
Challenge
A prominent private school reached out to Adamec Communications as it prepared to terminate its headmaster for cause. The headmaster was a beloved, long-term figure at the school, and the Board wished to save face for him and for themselves. This was news that would come as a shock to the community, and likely to the headmaster. Work needed to be swift, respectful, and discrete.
Solution
Adamec Communications worked quickly to draft scenarios. For each scenario, we developed concrete communications – letters, talking points, emails. We identified stakeholders and mapped communications planning to our crisis response protocol. We not only supported the school in finding the right language to apply to the situation, but we also worked through the best strategy given the context of the situation, the people involved, and the goals of the school.
Results
The school was able to transition to a new leader relatively quickly. The headmaster left the school respectfully and on his own accord. The Board to this day receives compliments from the community about its ability to manage a difficult situation well, leaving all community members feeling listened to and well-informed.
"We are so grateful for your help! I don't know how we would have survived without you."
Anonymous
Board President