Group Created with Sketch. MENU Group 3 Created with Sketch. CLOSE

I’d love to help you find your voice, craft your strategies, and protect your good name.

Let's Talk.

Shaun@AdamecCommunications.com 617-888-2213

Get Updates

  • Case Studies/
  • Making the Case for Investment and Reform in Higher Education
California Competes

Making the Case for Investment and Reform in Higher Education

Since 2010, California Competes’ research, policy briefs, and analyses have identified and honed in on the challenges of California’s higher education system and the actions policymakers must take to address them.
What We Did

Brand Voice
Strategic Positioning

Challenge

On the eve of a new administration in Sacramento and at a critical time for investment and reform of California's higher education system, California Competes found themselves woefully understaffed and underresourced to effectively and strategically position themselves with key stakeholders to best capitalize on this moment. They turned to Adamec Communications for our ability to effectively communicate to policy, government, and public audiences and for our knack of translating wonky gobbletygook into actionable messaging.

Solution

Shaun Adamec worked closely with California Competes during the critical three month period leading up to and immediately following the inauguration of Governor Gaven Newsom. The goal was to produce a series of strategically positioned materials - research briefs, talking points, OpEds, and other publicly-facing materials to position California Competes as a thought partner for the new administration and prioritize its policy proposals for enaction by the new administration and legislature.

Results

Upon taking office, not only did Governor Newsom adopt the key policy priorities of California Competes and include them in his state budget proposal, but he also recruited the organization's Executive Director to join the administration as Senior Advisor for Higher Education.

“Shaun was an incredible addition to our team when we were in a period of major transition with staffing. With only a few introductory conversations and a handful of background documents, he understood our organization's policy positions enough to write independently and quickly in our organization's voice and tone. He was fast, thorough, clear on what he needed from us, and open to feedback and edits. I would work with him again in a heartbeat.”

Ria Sengupta Bhatt

Executive Director, California Competes