The Partnership for the Future Learning is a unique collaboration of foundations, grassroots advocates, and policy professionals that come together to promote a system of public education that works for all of America's students.
What We Did
Brand Voice
Challenge
The Partnership for the Future of Learning was born out of an effort to align education-focused Foundations around a shared vision and set of values for what the future of learning should look like. In some ways, it was a response to a growing antipathy to a public system, fringe voices that sought to tear down a system available to all students. This group hoped to offer a bold, affirmative vision for public education, one that is high-quality, equitable, and accessible for all students. And they needed a way to talk about their work, why it mattered, and what made it different from the many voices in education reform today. They called on Adamec Communications and our partners at Hairpin for help.
Solution
Working with a small focus group of representative members of the Partnership, Shaun Adamec facilitated an accelerated process through a series of virtual sessions and pre-work that articulated a shared brand narrative, priority audiences and stakeholders, and a set of common counter-arguments with recommended talking points for real-time use by the Partnership members.
Result
Partnership members now have a clear, affirmative narrative that serves as a filter for external messaging for any audience. Partnership members use it when recruiting new members, raising funds, or representing themselves as part of a larger collaborative to policy audiences. In addition, members are aligned on a set of priority audiences, which narrows their scope of activity through a particular lens, focusing their targets and defining their work. A set of FAQs and counter-arguments serve as practical tools for Partnership members to use in settings where potential detractors may exist.
