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  • Philanthropic Collaborative Changing the Narrative on Housing
Funders for Housing and Opportunity

Philanthropic Collaborative Changing the Narrative on Housing

When ten of the most notable funders in the country that are focused on issues related to housing came together to strategize how their collective impact could make a bigger difference, they called on Adamec Communications to facilitate the process to hone in on an approach to shifting the public narrative.
What We Did

Grant Strategy
Strategic Positioning
Brand Voice

Challenge

Funders for Housing and Opportunity identified Public Narrative Change as a core component of their strategy as a collaborative, and needed support identifying what options were available to them, what objectives they should be measuring against, and what roles were appropriate for Foundations in the narrative space.

 

Solution

Over the course of ten months, Shaun Adamec worked with Funders for Housing and Opportunity to articulate their ambitions related to narrative change, translate these ambitions into an Outcome Map for strategic planning purposes, identify the dominant narrative we are seeking to change, draft the new desired narrative, and explore options for deployment as a philanthropic collaborative.

Results

Having started with vastly differing views of what narrative change was and what it could look like for their group, our process together ended with a common understanding of the options ahead of them, a realization of what narrative change took and the potential challenges in front of them, and the implications of these decisions on the collective and the individual members' and their own organizational messaging.

"Shaun was able to expertly guide our diverse set of stakeholders to a common understanding of what drives narrative change and helped us to understand the various ways that philanthropy can invest in a values-based approach to changing hearts and minds and motivating action. He is strategic, patient, reliable, flexible, and willing to do what it takes to move a group to understanding and then action."

Jeanne Fekade-Sellassie

Director, Funders for Housing and Opportunity