Organizing the Endless Communications Needs of a New Venture

Challenge

Map Academy welcomed students for the first time in September 2018, and this significant benchmark came after three years of planning, advocating, organizing, and persuading. When launching any new venture, there is a lot to do. Effective, strategic communications and messaging makes all of those tasks better and more impactful. The Map Academy Founders engaged Shaun Adamec and our partners at Hairpin to synthesize their story, develop critical materials, gain community and state support, and eventually open their doors to their inaugural class.

Solution

Shaun Adamec has become a critical ally and partner to the Founders and leaders of Map Academy. First, Shaun took the many resources, notes, and drafts of Map Academy's state charter application and completed it to respond to key prompts from state authorizers. In the critical months that followed charter approval, Shaun and the designers at Hairpin developed collateral material, website design and copy, and key advice and materials to shape the origin story of the school and bring community stakeholders along the launch journey. As the Map team grew, Shaun provided critical support with fundraising strategy, including the development of a grant proposal to a new philanthropic partner. As the school's story evolves with the addition of an inaugural class, Shaun has helped to revise existing materials and create new ones to ensure the school's leadership can focus their attention where it belongs – on the students and staff of Map Academy.